Friday, March 27, 2009

Sandwich Challenge


Take American Idol, add a little Iron Chef and serve between two slices of bread. The Best in Class Sandwich Challenge is on! From now until May 4, kids aged 6 to 18 are invited to submit their original grilled, pressed, toasted or cold sandwich recipes to the makers of Arnold Bread. And it's not just a lot of bologna, winners will receive one of four grand prizes of $1500, plus an additional $5000 for their school.
The company's first kid-centered recipe contest was inspired by their new line of Arnold Soft 100% Natural Breads made with whole grains and without high fructose corn syrup, sucralose, artificial colors, artificial flavors or preservatives.

Contestants will be divided into the following age groups.
  • 6-8 years of age
  • 9-12 years of age
  • 13-15 years of age
  • 16-18 years of age

Twelve finalists - three from each age group - will be selected by a panel of judges. Recipes will be judged on:
  • (#1) Originality And Creativity - 50% - Uniqueness and creativity of recipe.
  • (#2) Healthfulness - 25% - Includes ingredients that are healthy and nutritious.
  • (#3)
    Perceived Ease of Preparation - 25% - Your Entry must be easy for users
    to prepare and include ingredients that are available everyday.
Will the judges be taste-testing every entry? An Arnold spokesperson says, "We've already received over 100 entries so we're not going to end up trying each sandwich, but will taste the sandwiches in contention for the finalist slots ... So far we've received some really different, fun creations!"

Then, once the judges have selected the most original, healthful, delectable dozen, it's your turn. Starting May 24th, the twelve finalist recipes will be posted online and the public will have a month to vote for their favorite.

No comments: